One of the most frustrating feed backs our clients come to us with is that their previous SEOs did not understand business.  This is not a surprise to us.

SEO has become such a commodity that it seems like everyone is offering it. While this has driven prices down for SEO services, the disadvantages are significantly more than the advantages gained in pricing. How so?

Search engine optimization methods have become highly technical and firms are very methodical in their approach in applying the technicalities.  It has become a total science, or so as many think at least.

The challenge with this approach is that firms start optimizing only for search engine robots and not the human visitor.  Moreover, most SEOs do not understand the business aspect of business, and blindly apply SEO strategies without understanding why they are applying it and what the ideal outcome is that they are hoping for.

One must approach SEO from a business lens first and foremost before applying the technicalities.  Contrary to what most preach, there is no single cookie cutter approach to SEO. Search marketing solutions must be individualized specific to the business being marketed online and its end goals and objectives. Without a customized approach, one is simply shooting into the dark, potentially wasting thousands of dollars in the process, not to mention the potential search engine penalty exposure.

Pick an SEO Who Understands Business

Each of our firm’s partners was a professional in their prior lives. Some were lawyers, accountants and we even have physicians in our practice today.  We feel that our professional backgrounds inherently lend to our understanding of the business landscape.

But more so than that, each one of us is highly educated and obtained our degrees from top notch universities. Although we are not indicating by any means that these pre requisites are mandatory, however, strong business sense is.

Many businesses have been burnt by engaging SEOs who do not understand business.  We can’t tell you the number of clients we get who have been left with such bad taste from previous experiences that they are very reluctant to get involved with anything that has anything to do with SEO.

When contemplating which SEO to select for your business, get an idea for their business acumen. Do they speak the business language? Do they understand business?  Will they be able to successfully  marry SEO initiatives to your business’ goals and objectives?

If not, simply move on to the next one.


You likely know the importance of building quality backlinks if you are operating in the online space.

You must have heard that you need to build back links to your website or blog if you want to get better search engine rankings.  But should you focus more on the quantity or quality of back links that you are able to generate?

You might get varying responses depending on who you ask.  We all have different back link building methodologies that have worked for us in different ways. What we will focus on in this article is what has worked for us.

How Do You Build Back Links?

A back link is exactly what it sounds. It is a link on another website or blog that points to your website or blog.  You can build back links in one of several ways. You can leave comments on blogs and forums and leave a link back to your website each time you post.

You can write and submit articles, blog posts and press releases with embedded links that point to your website.  Or you can submit your website and its description to online directories for inclusion.

Another method, which is the best in our opinion, is to publish quality content and let other websites and blogs voluntarily link to your content because it’s so cool.

Quantity is Fine as Long as It’s Spread Out

Whichever avenue and method you choose to build back links to your website or blog, ensure that the link building efforts appear as original (normal) as they can.

Back linking is not a one-time “set it and forget it” process. It can be, but best results are often achieved by building quality backlinks steadily over time.  DO NOT work to get a thousand back links in two days and then not get one for the next nine months.

Google ignores mass link submissions. In fact, the more frequent, yet spaced out back links you can generate (i.e. a few links daily), the better it will be perceived by search engines.

When building mass links for sheer quantity, realize that most sites and directories that accept mass submissions are often lower quality sites in terms of page rank score and search engine reputation.  Moreover, not all material submitted to them is indexed by Google.

This is not that big of a deal because 1) you will be submitting a ton of link inclusions and 2) mass submissions are typically executed using software of some sort, significantly reducing the labor involved in your efforts.

Just remember, search engines like consistency, so spread out your submissions over time rather than bombarding them all overnight.

Getting Quality BackLinks

Getting quality backlinks is a more time consuming process because higher quality sites and directories do not accept mass submissions.  They also often have more stringent screening requirements, thereby taking longer to get accepted into.

Building back links through quality sites however gives you a better chance of being indexed quicker by search engines because the source of the back link (the sites you submit for inclusion to) is recognized as a high quality site.

These sites are typically reputable because they provide unique and high value content and are updated frequently. Many of these avenues require you to register with them and confirm your interest to join. They want to make sure you are as serious as they are.

Another important thing to note is that some of the more reputable avenues to submit to online do not guarantee inclusion. But because the benefits are so great, it is worth submitting your request regardless.

Where Should You Spend Your Time?

Though the answer might be obvious, we will tell you otherwise.  There is no doubt that focusing on high quality avenues to build back links is the preferable route, but we have experienced some good results through mass back link building efforts as well.

Because mass submissions are a lot quicker to execute, it makes sense to at least try them.  But if faced with a choice due to limited time and resources, definitely go with quality backlinks over quantity.

In conclusion, we’d like to point out that no single tool online truly gives you an accurate count of how many incoming or back links you have to your website or blog.  Check YahooGoogle and Alexa and you will get three different answers.

Paying attention to stats can be discouraging, as the number is often grossly understated.  We have learned from our experience to focus on link building efforts steadily over time without worrying much about what the analytics say.  Even if you don’t see an uptick in the count, you will realize several benefits from your link building efforts.

What are you doing today to build quality back links to your business website or blog? This is a critical component of internet marketing, so make sure you execute it with high diligence and consistency.


A very effective back link building strategy we work with is the creation of a link wheel targeting specific keywords that we want to rank high for on search engines.

A link wheel is exactly what it sounds like, a group of links that link to each other to form a wheel, or a circle.

This link building strategy has not only helped me propel my websites to page one of Google, but it has also helped in quickly getting new web pages and blog posts indexed in search engine search results.

Why is a Link Wheel an Effective Back Link Building Strategy?

The reason why link wheeling is such an effective back link building strategy is because the websites we use in forming the link wheel are highly reputable websites that have high Google page ranks (PR).

Including a link from those websites to mine gives my web properties a quick PR boost and more importantly immediate recognition by search engines when they crawl the original sources of the link.

Here are some of the websites we use in our link wheel building efforts:

  • WordPress
  • Squidoo
  • TypePad
  • BlogSpot
  • LiveJournal

There are others as well but these are some of the highest impact sites as they are all web 2.0 properties as opposed to a traditional article directory like GoArticles or Ezine Articles, many of which have suffered from Google’s lessening perception of these “article farms”.

Web 2.0 properties are also more effective because they contain less or no advertisement. The more ads a particular webpage contains, the less relevant the content on it is deemed by search engines.

In addition, from a PR perspective, webpages with heavy advertisement are likely leaking out page rank if the advertisements do not contain the “nofollow” tag. The more a webpage’s page rank leaks out, the less is left over for your back links within the article.

How Does a Link Wheel Work?

This is how the link wheeling strategy works in a nutshell.  Start out with one of the resources mentioned above and write an article.  Somewhere in the article, include a link to another article on another one of the websites mentioned above.

When linking from one to another, use a keyword that you would like your website to be ranked high for.  Typically, this is the main keyword of the entire website, or the keyword around which the website’s topic / content revolves around.

Make sure each article has a link pointing back to your website in addition to the link to another article.  When linking back to your website, use an anchor text (keyword) that also relates to your website’s main topic.  It is alright if you use the same keyword to link back to your website as the keyword to link to another article.

A link wheel can involve as many web properties as you wish. I have created a link wheel as large as involving 25 article directories and web 2.0 properties.  Yes that website is ranking on page one spot one on Google for a highly competitive keyword. This is a very powerful link building strategy.

Now there are also some advanced strategies you can apply once you have your link wheel built, such as leveraging social bookmark submissions and mass link building initiatives utilizing an effective article submitter tool.

When creating your link wheel, we suggest keeping a spreadsheet to keep track of the URLs or web pages for each unique article you create on each of the websites mentioned above.  You will need the specific URLs so that you can link to them later.  You can also maintain your login credentials for each of the websites on this spreadsheet.

So what are we exactly doing when creating a link wheel? We are essentially transferring page popularity or page rank from one popular website to another.  Because each of these pages (where your articles are published) also contain a link back to your website utilizing a targeted keyword, you are basically building a strong network of back links to your website for that particular keyword.

Not only does this give your website more page rank power, but it also improves your search engine ranking for the target keyword. That is why this link building strategy has worked very well for us every single time.

Concluding Thoughts on Building Link Wheels

If you are wondering whether building a link wheel is a white hat strategy, it is! As long as you are publishing “unique” content on the websites mentioned above, you will benefit very nicely from creating a link wheel for your webpages without ending up in Google’s penalty box.

We recommend that you implement the link wheel strategy slowly over time. In other words, do not attempt to create ten link wheels for ten different target keywords all at once.   Executing a link wheel strategy slowly over time yields the best results as it appears natural to search engines. Do otherwise and you might find yourself in Google’s dog house.


How to Get Into Search Engines Quickly

by Admin on August 10, 2013

Here is how you can get in a search engine index in less than 24 hours.

Getting your web pages and blog posts in Google’s search engine index quickly is not a difficult task, but it does require some work on your part.  If you have published web pages ages ago but are still not indexed, we are certain that this back linking strategy will help your page break into Google’s search engine index.

The PR Juice Flow Back Linking Strategy

We call this back linking strategy the PR juice flow strategy because you are essentially transferring page rank (PR) from a popular website to your website, thus alarming the search engines of your existence so they can include you in their search engine index.

This strategy is a lot easier and less time consuming to execute than the link wheel back link building strategy.  Whereas in a link wheel you close a loop between multiple websites, this strategy only requires you obtain back links from one popular website.

How to Get Your WebPages in the Search Engine Index

Select a page on your website that you are having difficulty getting listed in the search engine index.  Spin the content or write a new content piece of approximately 500 words all together.

Open an account with a popular article directory such as EzineArticles or a web 2.0 property like TypePad and submit your article for inclusion.  Your article must have two links in it, one to your website’s main page or home page, and one to the specific web page that you are having a difficulty getting indexed or listed on search engines.

Use specific keywords as the underlying text (called anchor text) to link out from your article to your website and web pages. The anchor text that you use should be the main keyword of the page you are linking to.

It is important that you utilize the main keyword in your back link building efforts for maximum benefit. This not only ensures you get into the search engine index, but also improves your web property’s overall search engine optimization.

Why Deep Linking?

The act of linking to web pages within your website is called deep linking. Conventional link building methods only emphasize linking back to the home page of your website, which is not wrong. However, one is leaving a lot on the table by not implementing deep linking in my opinion and experience over the years.

When you are deep linking in addition to linking back to your website’s home page, you are flowing page rank from the website you are linking from to the specific web pages on your website.  When you do this for all individual web pages on your website, you are building your website’s overall popularity.  If you are going to resort to article submission to get into a search engine index, you might as well spend an extra thirty seconds including a deep link to your website also. Why? Because of the cumulative push-up effect.

Always think about your website as a pyramid, where your home page is the tip and the web pages are the underlying base. As each web page gets listed in a search engine index and develops page rank or popularity over time, all of the web pages together collectively push your home page rank higher in search engine search results.

Sitemap Generation and Submission

The PR juice flow back link building strategy works like a charm and works very fast.  Another way to ensure you get into a search engine index  quickly is by generating and submitting a sitemap to search engines each time you make a change to your website or blog.

The sitemap generation and submission process helps tremendously, but comes with its own set of challenges.  It is time consuming and inconvenient to recreate and submit a new sitemap each time you edit your website.

In conclusion, this strategy is best and quickest if you are having a hard time getting some of your web pages listed in a search engine index. A quick article submission to a reputable article directory or web 2.0 property with the appropriate back linking structure should get your webpage indexed in less than 24 hours.  Give it a shot and see how it works for you.


What is an Effective Website Structure for SEO?

July 25, 2013

Building an effective website structure is a critical component of SEO, or search engine optimization. We do this by utilizing the pyramid method. If you are wondering how a website can look like a pyramid, well….it can’t, not to the naked eye at least. The pyramid we are referring to is the underlying website structure, or [...]

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Selecting the Best Domain Name for Your Business Website

July 10, 2013

Strictly from a search engine optimization (SEO) perspective, the best domain name for your website is one that contains your website’s main keyword. What’s your website’s main keyword?  It is the single keyword or phrase around which your website is built.  The entire premise behind niche websites is to build a site that is very [...]

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